ETF Reference is owned and operated by Poseidon Financial, a publishing company with offices in Chicago and Fort Worth.
Meet the ETF Reference Team
ETF Reference was founded in 2015 by a team with extensive experience in the financial media. The team includes:
Editor in Chief, and Poseidon Financial CEO
Andy is an entrepreneur with a background in marketing and finance. He is passionate about the “Bogleheads” school of investing, and is focused on helping investors achieve higher net returns via tax efficiency and fee minimization.
Senior Analyst, and Poseidon Financial COO
Michael is a veteran of the financial media industry and has a background rooted in finance. His investment expertise has been featured in The Wall Street Journal, Barron’s, and USA Today, among other publications.
Managing Editor, and Poseidon Financial CFO
Jimmy is a veteran Internet entrepreneur with a background in economics. He is passionate about self-directed investing, and maintaining a well-diversified portfolio with low costs.
Our Mission and Vision
ETF Reference was conceived with the goal of providing world-class tools, education, and advice to help individuals and professionals better allocate their assets in a flexible, low-cost, and tax efficient portfolio.
We believe that:
- The flexibility of the exchange-traded structure makes it ideal for a number of objectives, ranging from the construction of a long-term portfolio to execution of a short-term trade.
- The low expenses of many ETFs allow investors to keep more of their gross returns, accelerating the growth of wealth resulting from compounding returns.
- As the number of ETFs has increased, so too has the need for diligent and thoughtful research into the distinguishing characteristics in order to identify products that efficiently accomplish the desired portfolio objective.
We launched with the objective of helping our audience efficiently identify the ETFs that are consistent with their investment goals and risk tolerance.
Feedback and Updates
We welcome any feedback, suggestions, requests, or questions you have. If you’d like to get in touch, we can be reached at [email protected]